Privacy policy

MAVI EUROPE AG (hereinafter also called "MAVI") takes the protection of your personal data very seriously and adheres to the statutory, in particular data protection regulations.

1. Responsible

Responsible within the meaning of Art. 4 No. 7 GDPR is MAVI Europe AG. Contact details about us can be found in our imprint. You can reach our privacy officers under dataprotectionofficer@mavi.com.

2.Data processing on this website

2.1 Server logfiles

With the merely informative use of this website, MAVI automatically collects into the server log files information that your browser transmits to us. These data are technically necessary for us to view this website and to ensure stability and security (legal basis is Art. 6 para. 1 p. 1 lit. F DSGVO):

  • IP address
  • Date and time of the request
  • Time number difference to Greenwich Mean Time (GMT)
  • Content of the requirement (concrete page)
  • Access status / HTTP status code
  • each transmitted amount of data
  • Website, from which the requirement comes
  • Browser, incl. Language and version of the browser software
  • Operating system and its surface

For technical reasons, the data is available to the hosting service provider, which is obliged to us, however, or contractually committed to us.

2.2 Order

If you order goods through our website, we need the data required for the settlement of the order. Not necessary information is marked. Unless otherwise stated in this privacy policy, we use your data exclusively in connection with the execution of the contract and order processing. Legal basis is Art. 6 para. 1 p. 1 lit. b DSGVO.

You also have the option of creating a customer account in which your required information is stored for future orders. For this they provide us with their explicit consent as part of the creation of the customer account. Legal basis is Art. 6 para. 1 p. 1 lit. a DSGVO. You can revoke your consent at any time.

Your data will be deleted upon expiry of the statutory storage requirements or if you are no longer required for the tasks mentioned.

If you consent separately, we also use information about you to make you news and exclusive offers for advertising purposes. This data processing is based on our legitimate interests (Article 6 (1) (1) F DSGVO). You can contradict at any time by putting us over dataprotectionofficer@mavi.comto contact.

2.3 Payment service provider

We offer you a variety of payment options on our website. The data required for the handling of payments will be transmitted to the respective service provider.

Currently we work together with the following service providers:

  • PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
  • Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden
  • Saferpay, SIX Payment Services AG, Hardturmstrasse 201, CH-8005 Zurich (legal basis for third country transfer is an adequacy decision of the EU Commission)
  • Google Payment Ireland Limited, 70 Sir John Rogerson's Quay, Dublin 2,Dublin

Further information can be found in the privacy policy of the respective company.

Legal basis for the use of our payment service providers is Art. 6 para. 1 p. 1 lit. b and f GDPR. Our legitimate interests are to provide you with appropriate payment methods.

All data we receive in connection with the payment processing will be deleted from us upon expenditure of the statutory storage obligations.

2.4 Credit check

When purchasing by invoice or installment purchase, Klarna performs a credit check before the contract is concluded. We and Klarna are required to do this by law and consider it our responsibility to help you make the right financial decisions and protect you from private over-indebtedness at all times. During a credit check, Klarna verifies your identity based on the information you provide to understand your financial behaviour and assess your creditworthiness

2.5 Newsletter

You have the opportunity to register through our website for our newsletter. Our newsletter contains information about us and our offers. Legal basis for the sending of the newsletter is Art. 6 para. 1 p. 1 lit. a DSGVO.

To register for our newsletter, we use the so-called double-opt-in procedure. This means that after your registration we send you an e-mail to the specified e-mail address, in which we ask you to confirm that you want the shipping of the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after a month. In addition, we store your IP addresses and time of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, enlighten a possible misuse of your personal information. The legal basis for this processing is Art. 6 para. 1 p. 1 lit. F DSGVO.

Compulsory information for the transmission of the newsletters is your e-mail address. After your confirmation, we will store this data for the purpose of sending the newsletter. Legal basis for the processing of their personal data is Art. 6 para. 1 p. 1 lit. a DSGVO.

Your consent to the sending of the newsletter as well as the associated processing and in this section processing of your personal data can be revoked at any time and unsubscribe from the newsletter. You can use the revocation by clicking on the link provided in each newsletter, by e-mail service.EU@mavi.com or by a message to the in the imprint specified contact information.

2.6 cookies

The websites uses cookies. These are information that can be stored and evaluated on your computer. They are needed to make the best possible use of the website.

Further information on the cookies used can be found in the respective sections of this Policy.

In addition, the following cookies are used:

  • Session cookies required to operate our website. These store a so-called session ID, with which different requests of your browser can be assigned to the common session. This allows your computer to be recognized when returning to the website. The session cookies are deleted when you close the browser.
  • Consent in Tracking Cookies: Whether you have agreed to the use of tracking or not, is stored in a cookie with a term of 24 months.

These cookies are technically necessary and are stored on the basis of § 25 Para. 2 TTDSG (German Telekommunikation-Telemedien-Datenschutz-Gesetz).

You can set your browser to be informed about setting cookies and allow cookies only in individual cases to make the acceptance of cookies for specific cases or generally exclude and enable automatic deletion of cookies when closing the browser. When deactivating cookies, the functionality of this website can be restricted.

2.7 Google Analytics

These websites use Google Analytics, a Web Analysis service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Information is collected about your use of the website, etc. Browser type and version, used operating system, referrer URL (previously visited page), IP address and date / time of the request.

Google Analytics uses so-called "cookies", text files stored on your computer and enable an analysis of the use of the web pages by you. The information generated by the cookies about your use of these websites is usually transferred to a Google server in the US and stored there. We would like to point out that according to the current legal situation, there is no adequate level of protection in the USA. Data transfer is based on the EU Commission's standard contractual clauses, which you can view here:

https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

On behalf of the operator of these websites, Google will use this information to evaluate your use of the Website to compile reports on website activities and to provide services to the website operator with website and internet use.

The legal basis for the use of Google Analytics is your consent under § 25 para. 1 TTDSG. The data sent by us and with cookies, associated data (eg user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose storage duration is reached takes place automatically once a month.

You can prevent the storage of cookies by a corresponding setting of your browser software; However, we point out that in this case, you may not be able to use all the functions of this website in full.

For more information about data processing by Google, see https://policies.google.com/technologies/partner-sites.

2.8 Affiliate Marketing

We use the affiliate network of AWIN on our website (www.awin.com, Awin AG, Eichhornstraße 3, D10785 Berlin). As part of this, the respective conversion trackings are used. If you have passed through an advertising material of one of these affiliate networks to our website, a valid cookie is set for 90 days. Within this time we can and the respective affiliate network recognize that the user has been forwarded to our site. These cookies solely serve the purpose of a correct allocation of the success of an advertising material and the corresponding billing within the framework of his advertising network. In a cookie, only the information is placed on when a specific advertising material has been clicked by a terminal. In the tracking cookies, an individual, but not on the individual user is stored, with which the affiliate program of an advertiser (advertiser), the publisher (ie on whose Internet offer the advertising material was displayed) and the time of the user's action (click or View) documented. Here, the corresponding affiliate network also collects information about the terminal from which a transaction is performed, e.g. The IP address, the operating system and the calling browser.

The legal basis for processing your data is your consent (§ 25 para. 1 TTDSG ). If you do not want to participate in tracking, you can contradict this use by preventing the installation of the cookies with a corresponding setting of your browser software (). They are then not included in the conversion tracking statistics.

2.9 GA Audiences

These websites are levied and stored by GA Audiences, a web analysis service of the Google LLC supplier, data from which use profiles are created using pseudonyms.

GA Audience uses cookies that are stored on your computer as well as other devices (e.g., smartphones, trays, etc.). They make it possible to analyze the use of the devices, partly also cross-device. Google Audience gets access to cookies created in Google AdWords and Google Analytics.

Through this technology, users who have already visited these websites and online services have already visited targeted advertising on other external sites of the Google Partner network. For this purpose, a cookie is set to your computer with which user behavior analyzes when visiting the website and then can be used for targeted product recommendations and interest-based advertising. If you do not want to receive interest-based advertising, you can deactivate the use of cookies by Google for these purposes by clicking on the instructions https://www.google.de/settings/ads/onweb#display_optout consequences.

The data is transmitted to a server of the company Google and stored there. Google will be transferred to this information to third parties, if required by law or if processing of these data takes place by third parties.

Legal basis for data processing is your consent (§ 25 Abs. 1 TTDSG).

You can object to the processing of your data by downloading and installing the browser plugin available under the following link. The link is: https://tools.google.com/dlpage/gaoptout

2.10 Criteo

Criteo helps brands, e-commerce sites, and other advertisers promote their products and services. This integrated technology recognizes their device and collects information about their browsing activity across pages. Criteo uses an algorithm to analyze browsing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers).

Criteo collects your browser session data and assigns it a cookie identifier that identifies each reader by browser/device when Criteo is embedded on that page. The UUID represents a sequence of digits and/or letters and is associated with a reader's device/browser. The cookie identifier created is only created for your currently used device. In user profiles, Criteo aggregates user interactions (e.g. page visits and clicks) from a browser/device to derive cookie identifier preferences. Matching the preferences makes it possible to serve individualized advertising.

You can deactivate the collection on the provider's pages here:
Internet browser: https://www.criteo.com/de/privacy/disable-criteo-services-on-internet-browsers/

Mobile applications: https://www.criteo.com/de/privacy/disable-criteo-services-on-mobile-applications/.

For more information and details about Criteo and how it works, visit Criteo's pages at:
https://www.criteo.com/de/privacy/how-we-use-your-data/

Criteo is used exclusively with your consent pursuant to Art. 6 (1) lit. a DSGVO. You can revoke your consent at any time by changing your cookie settings as described above.

2.11 Dynamic 1001

The Dynamic Tracking System is used to determine the performance of various advertising channels of the MAVI online store. It is provided by Dynamic 1001 GmbH as a technical and statistical service provider. When you visit the MAVI online store, data from your browser is collected for statistical analysis. The data is passed on to Dynamic 1001 GmbH as the technical and statistical service provider. The data is collected via a pixel that is embedded on every webshop page. When contacting the Dynamic servers, common information such as the operating system, the browser used, the associated advertising material, the referrer and the IP address are stored anonymously. The IP address is only used for internal allocations and is not passed on to other parties. When an order is placed, data such as the order number, the customer number, the shopping cart and the order values are transmitted to Dynamic 1001 GmbH so that correct commission can be paid to the advertising partners.

The legal basis for the processing of personal data using cookies is your consent pursuant to Art. 6 (1) lit. a DSGVO. You can revoke this consent at any time as described above by changing your cookie settings.

In addition, you can delete already stored cookies at any time in your browser settings. If you do this, you may no longer be able to fully use all functions of the websites.

You can find more information on data protection at:
https://dynamic-tracking.com/Datenschutz.aspx.

2.12 DoubleClick

This website uses the online marketing tool DoubleClick from Google. DoubleClick uses cookies to switch relevant ads for users and improve campaign performance reports. Using a cookie ID, Google captures which displays in which browsers are switched and can prevent them from being displayed multiple times. In addition, DoubleClick can capture actions using Cookie IDs, which have reference to ad requests (conversions), for example if a user sees a DoubleClick display and later calls the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies contain no personal information.

Due to the marketing tools used, your browser automatically builds a direct connection with Google's server. We have no influence on the scope and further use of the data collected by using this tool through Google and therefore inform you in accordance with our knowledge: By integrating DoubleClick, Google receives the information that you call the corresponding part of our website or have clicked on a display of us. If you are registered with Google's service, Google can assign the visit to your Google Account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider brings and saves your IP address.

In addition, the DoubleClick Floodlight Cookies used enable us to understand whether you can perform specific actions on our website after you view or click on a DoubleClick on a different platform on Google or on another platform. DoubleClick uses this cookie to find out how you have interacted on our websites and to send you targeted advertising later.

You can prevent participation in this tracking process in different ways:

  • with a corresponding setting of your browser software, in particular, the suppression of third-party cookies will do not receive any third-party displays
  • By deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain GoogleAdservices.com be blocked, https://adssettings.google.comwhereby this setting deletes when you delete your cookies
  • By deactivating the interest-related advertisements of the providers, which are part of the self-regulation campaign "About Ads", via the link http://www.aboutads.info/choiceswhereby this setting is deleted when you delete your cookies
  • Due to permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin
  • By means of appropriate cookies setting. We point out that in this case, if necessary, you can not fully use all the functions of this offer.

Legal basis for data processing is your consent (§ 25 Abs. 1 TTDSG).

For more information about DoubleClick, see https://www.google.de/doubleclick as well as data protection on Google General: https://policies.google.com/privacy.


2.11 Web fonts from Google

Our website uses so-called web fonts for uniform representation of certain fonts, which are provided by Google. When you call up a page, your browser charges the required fonts directly from Google to display your device correctly. Your browser connects to Google's servers in the US. As a result, Google gains knowledge about the fact that our website is called up via your IP address.

According to Google, the data collected is also transferred to the USA. There is no adequate level of protection there under the current legal situation. Data transfer is based on the EU Commission's standard contractual clauses, which you can view here:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en 

For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in the privacy policy of Google: https://www.google.com/policies/privacy

2.12 Web fonts from Adobe TypeKit

Our website uses so-called Web fonts from Adobe Typek to the uniform representation of certain fonts. Supplier is the Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you call our pages, your browser loads the required fonts directly from Adobe to correctly view your device. Your browser creates a connection to the servers of Adobe in the USA. This gains Adobe's knowledge about your IP address called our website. When providing the fonts, no cookies are stored by Adobe.

information can be found at: https://www.adobe.com/de/privacy/eudatatransfers.html.

Using Adobe Typekit Web Fonts is required to ensure a uniform typeface on our website. This represents a legitimate interest in the meaning of Article 6 (1) (F) DSGVO.

For more information about Adobe TypeKit Web fonts, see: https://www.adobe.com/de/privacy/policies/typekit.html.

The privacy statement of Adobe can be found at: https://www.adobe.com/de/privacy/policy.html.

3. Further data processing

3.1 Facebook

We are also represented on the social network Facebook and process data of the users active there to communicate with them and to offer information about us. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it may be more difficult to enforce their rights.

We are jointly responsible with the operator of Facebook (Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland) for the collection (but not the further processing) of data from visitors to our Facebook page (known as “Fan Page”). This data includes information about the types of content users view or interact with, or the actions they take (see under “Things that you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under “Device Information” in the Facebook Data Policy). As explained in the Facebook Data Policy, Facebook also collects and uses information to provide analytics services to page operators. We have entered into a specific agreement with Facebook to do this. You can view the essence of this agreement here: https://www.facebook.com/legal/controller_addendum.

User data is usually processed for market research and advertising purposes. User profiles can be created from the usage behaviour and the resulting interests. These can be used, for example, to place advertisements within and outside of Facebook that presumably correspond to the interests of the users. For this purpose, cookies are usually placed on the user's computer, which are used to store the user's behaviour and interests. In addition, data can also be stored in the user profiles regardless of the devices used by the users (especially if the users are members of Facebook and logged in there).

For a detailed presentation of the respective processing and the options to object (opt-out), we refer to the data protection declarations and information provided by Facebook. Requests for information and the assertion of user rights can also be asserted most effectively there.

The processing of users’ personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 Para. 1 Letter f GDPR. If the users are asked by the respective providers for consent to the data processing (i.e., declare their consent e.g., by ticking a box or confirming a button), the legal basis of the processing is Art. 6 Para. 1 Letter a GDPR or § 25 TTDSG.

For a detailed description of the respective processing and the opt-out options, please refer to Facebook's general privacy policy at

https://www.facebook.com/policy

3.2 Instagram

We are also represented on the social network Instagram and process data of the users active there to communicate with them and to offer information about us. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it may be more difficult to enforce their rights.

We are jointly responsible with the operator of Instagram (Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland) for the collection (but not the further processing) of data from visitors to our Facebook page (known as “Fan Page”). This data includes information about the types of content users view or interact with, or the actions they take (see under “Things that you and others do and provide” in the Instagram Data Policy: https://help.instagram.com/519522125107875), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under “Device Information“ in the Instagram Data Policy).

User data is usually processed for market research and advertising purposes. User profiles can be created from the usage behaviour and the resulting interests. These can be used, for example, to place advertisements within and outside of Instagram that presumably correspond to the interests of the users. For this purpose, cookies are usually placed on the user's computer, which are used to store the user's behaviour and interests. In addition, data can also be stored in the user profiles regardless of the devices used by the users (especially if the users are members of Instagram and logged in there).

For a detailed presentation of the respective processing and the options to object (opt-out), we refer to the data protection declarations and information provided by Instagram. Requests for information and the assertion of user rights can also be asserted most effectively there.

The processing of users’ personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 Para. 1 Letter f GDPR. If the users are asked by the respective providers for consent to the data processing (i.e., declare their consent e.g., by ticking a box or confirming a button), the legal basis of the processing is Art. 6 Para. 1 Letter a GDPR or § 25 TTDSG.

For a detailed description of the respective processing and the opt-out options, please refer to Facebook's general privacy policy at: https://help.instagram.com/5195221251078754. Your rights

You have the following rights with regard to the personal data relating to us:

  • Right to information,
  • Right to correction,
  • Right to deletion,
  • Right to restriction of processing,
  • Right to contradiction against processing,
  • Right to data transferability.

To assert these rights, please contact our data protection officer under dataprotectionofficer@mavi.com The perception of their rights is always free for you.

You also have the right to complain about the processing of your personal data with us in a data protection supervisory authority.

Februar 2021

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